Celebrities Plan an ‘Instagram Freeze,’ but Reaction Is Icy

BERKELEY, Calif. — One by one, celebrities got here ahead this week to say they had been sick of the misinformation and hate speech on Instagram and its mum or dad firm, Facebook. Many of them — Kim Kardashian West, Katy Perry, Leonardo DiCaprio — have tens of hundreds of thousands of followers on social media.

Then the celebs went additional. They weren’t simply talking as much as protest Facebook, they mentioned, but would take motion, too. On Wednesday, they mentioned, they’d freeze their Instagram accounts for 24 hours and never publish something on the photo-sharing web site as a sort of moratorium in opposition to Facebook.

But the transfer, which the celebrities made in live performance with the Stop Hate for Profit Campaign, a coalition of civil rights organizations that had organized an advert boycott of Facebook in July, rapidly grew to become fodder for on-line criticism. On Twitter, folks referred to as the celeb Instagram freeze a stunt. “Oh god what a sacrifice” to cease posting for a day, one person wrote. Another posted an eyeroll-like emoji and mentioned, “Way to take a risk people.”

The freeze “is designed to keep up the pressure,” Mr. Steyer said. Of Facebook and Instagram, he added, “they are by far the worst platforms in terms of amplifying hate speech, amplifying racist messages and undermining democracy.”

Mr. Steyer said he expected more celebrities, as well as groups and individuals, to hop on board the Instagram freeze as the campaign spreads.

A Facebook spokesman declined to comment.

The freeze effort began on Monday, when celebrities including Mr. Baron Cohen and Mark Ruffalo posted that they were part of the campaign.

On Tuesday, Ms. Kardashian West joined in.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation — created by groups to sow division and split America apart — only to take steps after people are killed,” she tweeted to her 66.7 million followers, urging them to also freeze their Instagram and Facebook accounts.

In total, the campaign said at least 14 celebrities were taking part in the social media effort, including Jennifer Lawrence, Mr. Ruffalo and Kerry Washington.

Despite the backlash, some people were emboldened by the stars’ announcements. “I’m in!!” one user tweeted in response to Mr. Baron Cohen. “Facebook is destroying minds, friendships, families, businesses. The false information that is being believed by previously rational people is destructive beyond belief. It has to stop.”

Source link Nytimes.com

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