Toronto Tones Down Its Postseason Party

The setup helps be certain that all groups really feel like guests, together with the hometown Maple Leafs, who like each different workforce within the hub are staying in a downtown resort. “There will be some familiarity for us” being within the residence enviornment, Maple Leafs captain John Tavares mentioned Sunday earlier than Toronto’s series-opening loss to the Columbus Blue Jackets. “Things are going to be different, even when we do get to use our own facilities.”

But in a league the place gate income nonetheless issues, groups additionally want to regulate to a postseason with out stay spectators.

The Maple Leafs, for instance, ranked fourth within the N.H.L. in residence attendance this season, averaging 19,301 followers per residence sport. Revenue misplaced from these followers’ ticket purchases, parking, seat licensing and concessions provides up. The absence of followers heightens the significance of TV scores, even because the N.H.L. competes for North American viewers in opposition to different leagues, like Major League Baseball and the N.B.A., which have resumed competitors this summer season.

According to Sports Media Watch, the collection opener between the Pittsburgh Penguins and the Montreal Canadiens averaged 1.54 million viewers on NBC, a markedly smaller viewers than the N.B.A. and M.L.B. restarts drew earlier in July.

Four years in the past, all seven Canadian N.H.L. groups missed the playoffs and TV scores cratered. That yr, the primary week of playoff broadcasts averaged a reported 513,000 viewers in Canada, down 61 p.c from the earlier season.

Canadian viewership numbers gained’t be made obtainable till Tuesday, however final week, Sportsnet’s Chris Johnston reported that four.three million folks complete tuned in throughout the corporate’s numerous networks throughout an N.H.L. exhibition doubleheader July 28.

But even in hockey-mad Canada, the place in 2013, Rogers agreed to pay $5.2 billion for 12 years of N.H.L. TV rights, huge audiences and deep fan engagement isn’t assured for this postseason. The solely two Canadian groups on the Toronto playoff hub are the eighth-seeded Maple Leafs and the 12th-seeded Canadiens. An early exit for both workforce would get rid of two of Rogers Sportsnet’s greatest TV points of interest.

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