Tough truths about starting a business, from ban.do founder Jen Gotch


When Jen Gotch co-founded her headband enterprise ban.do in 2008, she’d been hopping between jobs as an assistant, stylist, and photographer. But none of that ready her for operating a enterprise fairly like diving in head-first. 

Celebrities like Taylor Swift and Katy Perry donned ban.do’s silk-flower and jeweled headbands earlier than flower crowns turned a mainstay of Coachella fashion. Then, girls’s clothes and residential decor chain Anthropologie requested the model to promote the headbands in its shops. It was time for Gotch and her accomplice Jamie Coulter to kick manufacturing into high-gear. 

Gotch advised Business Insider that it was an adrenaline-filled second studying the best way to outsource their handmade hair equipment. They discovered a producer in China by a Google search after which learn Anthropologie’s large handbook on vendor protocol.

“It was mostly just finding someone who was willing to be on our side and do it,” she mentioned. “That always encouraged me to keep going. So many people were really going out of their way to help us and that felt indicative that we were on the right track.”

The deal did not make the founders any cash, but it surely was a helpful lesson and put them on the map. “When you get those first-time opportunities, the best thing you could do is just say yes and then figure it out,” she mentioned.

After years of hustling, Gotch and Coulter parted methods and offered their six-figure firm to Lifeguard Press in 2012. Gotch remained on the helm as chief artistic officer and the model expanded to stationery and feel-good equipment. She just lately launched her memoir, “The Upside of Being Down”, which is a candid retelling of her coping with psychological well being challenges corresponding to bipolar, anxiousness, and ADD whereas creating a multimillion-dollar life-style model.

Gotch just isn’t afraid to confess her errors and sees them as studying experiences. Along with ideas from her e book, she advised Business Insider her recommendation to aspiring entrepreneurs.



Source link Businessinsider.com

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