The best online business platforms, based on 4 types of entrepreneurs

5 platforms for retailers

business owner small business black-owned business entrepreneur

Donica Johns is the founder of Natural Mixologist Botanical, a skincare firm based in New Orleans, Louisiana.

Kathleen Flynn/Reuters


Use this ecommerce platform you probably have a singular services or products you need to promote on to your prospects, and do not need to constructed out a web site from scratch. Shopify powers multiple million ecommerce retailers globally, so it has the help, effectivity, and instruments it’s worthwhile to match the retail experiences of corporations like Allbirds and PepsiCo. Service suppliers may add online orders by means of Shopify.

Shopify additionally provides a built-in drop delivery service so you can begin a business with out having any stock. This might be useful for first-time entrepreneurs who need to dip their toes into operating a small business, or it may be a method for established companies to check new merchandise with a minimal monetary dedication. 

An further characteristic to notice is Shopify’s not too long ago added point-of-sale system which syncs out of your brick and mortar store to your online storefront. 

Cost: Monthly plans begin at $29, which embody web site internet hosting, advertising and marketing instruments, sources, and app integrations. Prices for added options like domains and web site themes range.

To be taught extra, learn this step-by-step information to creating your Shopify retailer. »  


This social media app is shortly evolving right into a buying expertise, making it greater than only a advertising and marketing instrument to your business. Instagram is frequent amongst direct-to-consumer manufacturers that prioritize artistic and interesting visuals simply as a lot because the precise merchandise. It’s additionally a chief spot to succeed in younger customers, because it’s in style amongst Millennials and GenZers.

Cost: It’s free to arrange a business account, which provides you entry to engagement metrics and buyer insights. Ads and boosted posts can price as little as $zero.70 per click on and exceed $5 per click on, relying on time, placement, and class, in response to Hubspot. 


Alibaba connects producers and retailers who want to do bigger quantity transactions, together with worldwide commerce. It launched an online wholesale market for US companies final 12 months and has since doubled the quantity of transactions on this market. Rather than taking a fee of every sale, Alibaba solely prices a hard and fast membership payment.

Cost: Basic plans at the moment begin at $2,399 per 12 months.


There is just no bigger buyer base than Amazon. If your business wants online attain, it possible must be on Amazon. There are a dizzying array of choices for particular person use-cases starting from bigger producers to customized retailers, which we element in our final information to getting began on the platform.

Cost: Pro vendor plans price $40 per thirty days, and most gross sales are topic to a 15% fee. Additional prices can shortly add up, with promoting charges and success prices essential to compete within the crowded market.

To be taught extra, learn this information from actual sellers about learn how to begin a profitable Amazon business or retailer. »


Ecwid is good for a retailer who’s new to ecommerce and desires an answer to shortly arrange a number of gross sales channels, because it syncs to social media and ecommerce platforms such Instagram and Amazon. According to the corporate, hundreds of manufacturers use Ecwid globally and account sign-ups doubled from March to April as extra companies went online throughout the pandemic. 

Cost: Free to arrange an online retailer. Monthly plans beginning at $15 will sync your retailer to your social media accounts and extra marketplaces. 

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