Meet the startups fighting the wildfires on Silicon Valley’s doorstep

Perimeter is like Waze for firefighters

Perimeter CEO Bailey Farren

Perimeter CEO Bailey Farren.


As the daughter of a California hearth captain and a paramedic, Perimeter CEO Bailey Farren has greater than a passing familiarity with the wants of first responders.

“I was sitting with a group of fire chiefs, and one of them actually said out loud ‘if only we had Waze but designed for us,” Farren informed Business Insider.

The unsolicited remark served as validation for her nascent startup Perimeter, which she began working on after the 2017 Tubbs wildfire decimated a lot of her hometown Santa Rosa and killed 22 folks.

“I started asking a lot of questions of my dad’s department and other departments that my parents had worked with,” Farren stated, “and I started to hear the same thing over and over again— which is that first responders are primarily relying on paper maps and radios to contain these enormous incidents.”

As an individual enmeshed in the high-tech tradition of close by Silicon Valley, Farren was horrified. She co-founded Perimeter in 2018 throughout the lethal Camp Fire to deliver firefighting tech ahead.

Perimeter’s product is a dwell map that first responders can replace with real-time data like how far fires have unfold, evacuation data, and duties. 

Farren is presently focusing on native hearth departments and emergency responders, however plans to ultimately increase into promoting county by county, primarily based on which has the highest focus of public security companies.

“It’s even more valuable when your neighbors and the people in your mutual aid zone are using the same platform to share information,” Farren stated.

Farren’s plan is to begin by promoting to native hearth departments after which increase to native counties, every of which pays for Perimeter in response to their talents. She acknowledges that promoting to authorities companies is usually a lengthy and troublesome course of, however believes that her first few contracts will make subsequent ones simpler. Already she’s entered right into a partnership with the Palo Alto Fire Department to additional develop Perimeter.

Perimeter’s potential prospects are 30,000 public security companies throughout three,141 counties. Farren believes that if she will be able to attain sufficient of them, her startup may generate as much as $75 million in annual recurring income inside 5 years.

“The government happens to be the largest buyer of goods and services in the world,” Farren stated. “It’s a huge market.”

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