- TikTook has develop into probably the most highly effective methods businesses can attain new audiences and market their manufacturers.
- In a current episode of the Social Media Marketing podcast, TikTook progress professional and marketing consultant Michael Sanchez mentioned that the social media platform is completely different from others in the way in which its algorithms are tailor-made to every person.
- He listed the seven key information factors TikTook’s algorithms use to consider content material — which businesses trying to construct up their presence can use to guarantee their posts are participating audiences.
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Though shrouded in current controversy after President Donald Trump threatened to ban it, the short-form video platform TikTook has develop into probably the most highly effective methods businesses can attain new audiences and market their manufacturers to a world viewers of greater than 800 million customers.
In a current episode of the Social Media Marketing podcast, host Michael Stelzner spoke with TikTook progress professional and marketing consultant Michael Sanchez who helps entrepreneurs domesticate their following and neighborhood. He additionally hosts a free Facebook group of greater than 11,000 members to give the newest TikTook ideas and hacks.
In the podcast, Sanchez mentioned that TikTook is essentially completely different from different social media platforms in the way in which its algorithms are tailor-made to every person. “It looks at more of the user engagement and activity, what your interests are, how you interact with videos, and then finds content that’s very specific to those,” he mentioned.
Sanchez listed seven key information factors that TikTook’s algorithms use to consider content material to curate for its customers. Businesses trying to construct up their presence on the platform can analyze these factors to guarantee their posts are participating their audiences.
- Video views
- Actions taken from watching your content material (adopted, saved, or shared)
- Average watch time
- Completion fee (or the % of viewers who watch the entire video)
- Video integrity
Sanchez mentioned that folks have a tendency to overlook video integrity, which is an analysis of the video’s content material. TikTook appears for signifiers like whether or not every aspect is authentic or copyrighted. For instance, the picture recognition software program will flag content material that makes use of logos from different social media platforms like Facebook or Instagram. “You’ll notice that your views just stop — it just plummets all of a sudden.” Sanchez mentioned.
A video might additionally get flagged if it incorporates violent, inappropriate, or dangerous conduct that would lead to harm.
The aim for entrepreneurs is to seem on TikTook’s “For You” web page, the perform that permits customers to uncover content material from accounts they do not observe. Videos which might be flagged for unoriginal or violent content material might be suppressed on that web page.
To profit from your content material, and to construct up an viewers, Sanchez steered manufacturers put up on TikTook a minimum of as soon as a day. According to enterprise capital agency Kleiner Perkins, customers spent a mean of 52 minutes a day on TikTook final 12 months. If you do not put up persistently, they’re possible to discover new content material to watch and accounts to observe.
“TikTok really values consistency and not even just from the algorithm, it’s also the actual creators themselves and the viewers themselves,” he mentioned.