eBay listings: 4 ways to improve your visibility and search results


  • eBay, the favored resale market, hosts roughly 1.5 billion listings, so it is a extremely aggressive house to get consumers to click on on your listings.
  • The firm’s vice chairman of vendor expertise, Harry Temkin, stated in a YouTube video that there are 4 necessities to the right itemizing. 
  • It’s vital to make your title descriptive and select key phrases consumers will use to discover your itemizing of their searches.
  • High-quality images are a should to stand out in a sea of search results. 
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If you need to begin a resale enterprise to promote collectible, luxurious, thrift, or pre-owned gadgets, eBay may very well be the fitting platform for you. eBay sellers could make greater than $1 million in gross sales, relying on their success itemizing and promoting distinctive and in-demand gadgets, equivalent to sneakers, purses, electronics, and furnishings. 

Your eBay retailer is just pretty much as good as your listings. The resale website hosts roughly 1.5 billion listings, so it is a extremely aggressive house to get consumers to click on on yours. Most consumers search for particular gadgets primarily based on commonly-used key phrases, so your itemizing should outrank hundreds of comparable merchandise on the location. 

But there are some easy steps you’ll be able to observe to guarantee your listings stand out. eBay’s vice chairman of vendor expertise, Harry Temkin, stated in a YouTube video that there are 4 necessities to the right itemizing. 

Here’s how to improve your listings to get extra eyes on your eBay retailer.

1. Maximize your title

You can dissipate to 80 characters for your merchandise title. The phrases you select will decide how consumers discover your itemizing of their searches. Use descriptive key phrases, model names, and mannequin names to optimize search results main to your merchandise. For instance, “Michael Kors Women’s Black Leather Purse Handbag” is extra particular than “Black Designer Handbag.” 

Always embody the colour of the merchandise and embody measurement when you’re promoting clothes, footwear, or different wearable gadgets.

2. Be particular within the merchandise description

The identical guidelines apply to your merchandise description as your title. When you write your itemizing, eBay will present you what number of patrons have looked for the phrases you have used. The increased the variety of current searches, the extra seen your merchandise can be on the platform.

three. Take high quality images

High-quality images are a should. Your itemizing images are your first impression to consumers, so yours will want to stand out in a sea of search results. 

Photograph your merchandise in good lighting with a clear background. Make positive the picture captures the true colour of the merchandise and does not make it seem a shade darker or lighter. When unsure, a white background will look crisp and spotlight the main points. eBay’s cellular app has a built-in picture editor that may mechanically make your background white.

4. Ensure your value is correct

Keep monitor of the costs different sellers set for merchandise related to yours. Your value ought to issue the demand, rarity, high quality, and model title of your merchandise. 

eBay’s “Terapeak product research” tab throughout the vendor hub will aid you analysis the best value for your product. It exhibits you different listings of comparable merchandise, sell-through charge, and common value.



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