4 steps to successfully start a business during a time of crisis


  • Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches individuals how to go away their day job and start their very own six-figure-plus business working for themselves.
  • She says that you could start your on-line business in the present day, regardless of the novel coronavirus crisis, by explaining what you do, promoting a answer, and speaking to individuals about what service you need to present.
  • Zhou additionally says to lead with free content material to get purchasers on board, like by way of a YouTube channel or social media.
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“Is it OK to sell right now?”

I would just gotten off a teaching name with some purchasers — women and men constructing their very own on-line companies — and this was the highest concern on everybody’s thoughts.

I get it. No one desires to appear insensitive or be known as out for being too “salesy” with all the pieces happening on the earth proper now.

Want to know the way I responded?

I mentioned, “The level of a business is to present a service that others are prepared to pay for. Let me emphasize this: You are offering one thing that individuals need to pay for to assist make their lives higher. When you come from that place, you are being of service — not exploitative, detrimental, or insensitive.”

In brief: Yes, it is completely OK to promote proper now.

If you have been wanting to start your individual on-line business however have been holding again since you’re afraid that now may not be the proper time, listed below are 4 ideas to enable you to get began in the present day:

1. Explain what you do

This is one of the most typical errors that I see aspiring entrepreneurs make. They provide you with a fancy-sounding description that sounds good however does not have a lot substance.

In different phrases, it is not clear what precisely the purpose of their service is.

No matter what is going on on on the earth, this stays the identical: If individuals do not perceive what you are promoting, how will they know whether or not or not they need to purchase it?

Try utilizing this easy assertion as an alternative:

I assist [describe the people you help] get/have/be [describe the result you help with].

2. Sell a answer

A preferred piece of motivational recommendation is to be sure you “charge your worth” as a new entrepreneur. 

Here’s the unlucky fact: Your purchasers do not care about paying you your value.

They care in regards to the “worth” of the answer you present. In different phrases, what consequence are they going to get from hiring you? 

If you are promoting a service (like teaching) or an data product (like an internet course), as the bulk of my college students do, what consequence will a consumer get from utilizing that service or information product?

For instance, if I rent a well being coach, I am not hiring them as a result of I am so enthusiastic about having 12 weekly calls with them. I am hiring them in order that I can reduce weight. In this instance, that weight reduction is what I am actually paying for. 

Instead of attempting to promote individuals in your value — which is a robust promote at any time, not to mention during a pandemic — speak to them about what their life goes to seem like after they rent you and get the outcomes you or your product assist them with. And what that is value to them.

three. Talk to individuals

People like to purchase from individuals and corporations that they know, like, and belief. That type of relationship is not shaped from you simply sharing emails, blogs, and social-media posts.

So what does it take to construct that sort of relationship? You want to speak to individuals, assist them, and present them that you just’re somebody who is aware of what you are speaking about (when it comes to your business).

And sure, whereas that is trickier to do with social distancing, it is not unattainable.

It will be so simple as discovering out the place your potential purchasers spend their time on-line — whether or not that is in Facebook teams or on LinkedIn, Instagram, or another discussion board — and spending some time there your self to reply their questions and share useful recommendation (associated to the service that your business supplies).

This has at all times been necessary, however it’s much more related proper now. No one can say that you just’re being “salesy” or “insensitive” once you’re spending time speaking to individuals, providing a lot of assist totally free, after which merely letting those that need to know extra about hiring you the way they’ll achieve this.

I will use myself for instance. I have been internet hosting every day weekday Facebook livestreams to assist individuals who need to develop their on-line business proper now. On these livestreams, I train, reply questions, and speak with attendees (who chat with me by way of the feedback). And if related, I’ll point out a course or program I’ve that is perhaps useful.

Luisa Zhou's Facebook

The creator’s Facebook livestream.

Luisa Zhou


4. Lead with free content material

Speaking of being of service, one of one of the best methods to stand out out of your competitors and start constructing belief with potential purchasers (particularly if you’re simply beginning out) is to share useful free content material.

Again, this in itself will not be a new technique. However, this is a nice time to be following this recommendation, as people who find themselves compelled to keep at house proper now are spending a lot extra time on social media and YouTube to seek for distractions and leisure.

And this does not have to be difficult. You can get began in the present day by recording movies in your laptop computer and sharing posts by yourself social-media accounts. (That’s precisely how I began and the way I counsel all of my college students these days to start as effectively.) 

Remember the livestream I confirmed you above? That was recorded with simply my laptop computer — no fancy studio or digicam gear. And as a result of the content material was so helpful, I additionally downloaded the video and shared it on my YouTube channel.

Luisa Zhou's YouTube channel

The creator’s YouTube channel.

Luisa Zhou


It does not matter that it is not “perfect.” What’s far more necessary is that you just get began.

If you have been considering this pandemic is a wake-up name that life is simply too brief not to observe your goals or your job is not fairly offering the safety you had envisioned, the excellent news is you do not have to wait till that is over to start your individual business.

And if you happen to observe these steps, you will have the option to leverage the elevated curiosity individuals have for recent digital content material proper now to join with extra potential purchasers, drive extra engagement to your business, and set your business up for long-term success.

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches individuals how to go away their day job and start their very own six-figure-plus business working for themselves. She’s been featured in Forbes, Inc., Entrepreneur, Success journal, and extra. Get her free blueprint for constructing a worthwhile on-line business that frees you from the 9-to-5.

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