A Pivot to Nondairy
Elmhurst 1925, previously Elmhurst Dairy, has turned what was New York City’s final milk processing plant into an organization that “milks” issues like oats, hemp seeds and almonds.
Henry Schwartz, the proprietor of Elmhurst Dairy, closed the plant in 2016, citing an unprofitable enterprise. Soon, in a second of entrepreneurial kismet, he met Dr. Cheryl Mitchell. Dr. Mitchell is a meals scientist who, on the time, had just lately developed a course of that may break down issues like nuts, seeds and grains into their smallest particles — separating cussed fiber from protein, say — and produce a clean, creamy drink.
Mr. Schwartz purchased up Ms. Mitchell’s patents, employed her as his lead meals scientist, and reintroduced Elmhurst Dairy as Elmhurst 1925, a dairy-free beverage firm. The firm began out with 4 types of calmly sweetened “milked nuts”: almond, cashew, hazelnut and walnut. Now, they’ve 18 varieties and can start promoting espresso creamers this spring. The firm noticed practically $2 billion in gross sales final 12 months.
Elmhurst arrived on the coattails of Oatly’s American debut. The Swedish oat milk model, with its irreverent advert campaigns and its full courtroom press on third-wave espresso retailers, helped revitalize the dairy-different class.
“Plant-based milk is really crossing over to people who are open to trying different things in their diet, whether or not that’s because of health concerns,” mentioned Peter Truby, Elmhurst’s C.M.O. “They want to try it because they think it might taste good. We have Oatly to thank for some of that. Impossible Foods has done a lot for that.”
While almond milk continues to be the No. 1 vendor within the class, Mr. Truby expects oat will surpass it will definitely. But he’s additionally betting on fatty, nutty hemp seeds, which Elmhurst has begun whizzing into their espresso creamers for added fats.