Frans Nieuwendam, Who Knew Style and Had It, Dies at 60

This obituary is a part of a collection about individuals who have died within the coronavirus pandemic. Read about others right here.

In 2009 The New York Post profiled a number of the gatekeepers working doorways at town’s trendiest nightspots. One was Frans Nieuwendam, who had counterintuitive recommendation for ladies hoping to realize his approval for admission to Bijoux, within the meatpacking district: Don’t trouble making an attempt to flash your approach in by exhibiting a variety of pores and skin.

“I look for a more sartorial approach rather than a revealing outfit,” he mentioned. “There is a way to be sexy but still be sophisticated.”

Sartorial sophistication was one thing Mr. Nieuwendam (NEW-in-dahm) knew a bit about. When he wasn’t plying his part-time job as gatekeeper, he was working within the style enterprise, as a made-to-measure specialist serving to males’s put on prospects at Barneys and different retailers and as a advisor for, and producer of, style reveals.

For many years he was behind the scenes at New York scenes, working not solely at Bijoux but in addition at Centro Fly, Float and different high-end golf equipment again of their heyday; advising about an outfit or the casting of a style present; holding forth authoritatively on all kinds of topics; or, typically, simply listening.

“He literally radiated out into the universe,” Rebecca Pietri, a contract artistic director who used Mr. Nieuwendam as a advisor on style occasions, mentioned in a phone interview. “He really was everybody’s Yoda.”

Mr. Nieuwendam died on May three at his East Village condominium of the novel coronavirus, Ms. Pietri, his longtime buddy, mentioned. He was 60.

François Nieuwendam was born on Feb. three, 1960, in New York. His brother Andre mentioned their mom, Norma Joyce Swaby, was from Jamaica, and their father, Freddy, was from Suriname; their mother and father’ sophisticated relationship, he mentioned, led to the boys’ dwelling with varied aunts and uncles within the Netherlands, Suriname and Switzerland for a time, and later in London and Portugal when their father’s work took him there.

Left on their very own in London as adolescents whereas their father labored, Andre Nieuwendam mentioned, they roamed town, with Frans gravitating towards the style scene there.

“His favorite day trip was Harrods,” he mentioned by e-mail.

In addition to his brother Andre and his father, Mr. Nieuwendam is survived by two different brothers, Alexandre and Felipe; a stepbrother, Ricardo Pereira; and his stepmother, Lourdes.

Frans returned to New York and earned a bachelor’s diploma in English at Stony Brook University in 1985. A buddy prompt he attempt a purchaser coaching program in retail, and he was quickly working as a purchaser and supervisor for Bloomingdale’s in Chicago and then New York. In 1994 he started a four-year stint in merchandising at Armani.

But, he mentioned in a 2010 interview with the web site LookBooks, he longed for one thing extra artistic, and he started engaged on pals’ style reveals.

“I started as a dresser backstage,” he mentioned, “then coordinator, show D.J. and eventually producer-director. I was also doing some commercial and editorial styling.”

“Frans was absolutely the most stylish man in any room he entered,” Mr. Chinniah said, “but dominated much more profoundly in his elegance of character and ability to connect with anyone he met.”

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