Cushnie, a Fashion Label That Broke Barriers, Is Closing

From the early days of the pandemic, Carly Cushnie was fearful.

“It’s at a point now where everyone is really freaking out,” Ms. Cushnie, a 36-year-old designer, advised The New York Times this spring. “I’m definitely concerned about getting through it. I haven’t even thought about September.”

Ms. Cushnie and her firm made it by way of September, and almost by way of October. But on Thursday, she introduced the closure of her 12-year-old firm, one of the vital outstanding Black-owned manufacturers in American trend.

“The brand was just not going to be able to recover,” Ms. Cushnie mentioned in an interview Wednesday night time. “It just wasn’t possible, with the lost revenue, to try and generate enough sales to keep the business going.”

For its first decade, Ms. Cushnie had a design accomplice, her Parsons classmate Michelle Ochs, and their label was often known as Cushnie et Ochs. But when Ms. Ochs left the previously investor-backed firm in 2018 — a surprisingly high-profile departure by which the chief govt additionally left — the identify was modified, and Ms. Cushnie took over as each artistic director and chief govt.

The Cushnie buyer was an prosperous girl (most clothes ranged from about $500 to $1,700) who wished to really feel horny with out trying as if she was making an attempt too exhausting to be horny. The clothes had been each slinky and structured — body-conscious, however extra Newport Beach bodycon than Las Vegas bodycon. Earlier this summer season, Ms. Cushnie additionally created a extra inexpensive line of clothes in collaboration with Target.

But she also referred to the difficulties she had faced as a Black woman in fashion, “having to fight much harder than my male peers to be afforded the same opportunities.”

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