The community has plans to add in LGTBQ+ characters and storylines to their “Countdown to Christmas” and “Miracles of Christmas” vacation lineup.
It’s Christmas in July and the Hallmark Channel is already getting ready for his or her in style spate of vacation programming — and this 12 months, their definition of constructing the yuletide homosexual might be totally different.
The community has plans to add in LGTBQ+ characters and storylines to their vacation programming in accordance to a current assertion made in Out journal. An unnamed consultant quoted within the article says the community is in “active negotiations” to embody extra queer characters and plots in each their “Countdown to Christmas” and “Miracles of Christmas” vacation lineup.
It’s unclear who the community is negotiating with particularly or how far alongside these talks are. Crown Media Family, the corporate liable for most of Hallmark’s vacation options, suspended manufacturing on all reveals and options again in March due to the worldwide well being disaster and it’s unknown how a lot content material was filmed prior to the shutdown.
“Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors,” stated George Zaralidis, VP of community program publicity at Hallmark’s mother or father firm, Crown Media Family Networks, in an announcement. “We are committed to creating a Hallmark experience where everyone feels welcome.”
The Hallmark Channel has been gradual to embrace various storytelling. It wasn’t till 2017 that the corporate began increasing Black girls from supporting to lead roles, with 2018 being the primary 12 months a major variety of options starred Black actresses. And it wasn’t till 2019 that the community put a Jewish character in a lead position.
But LGBTQ+ illustration was thought of much more of an uphill battle. Last 12 months the community pulled 4 commercials airing on their channel — all from the marriage planning web site Zola — that includes same-sex . After a loud backlash in opposition to Hallmark, the corporate reversed course and stated they might be working with activist teams like GLAAD to “continue to look for ways to be more inclusive and celebrate our differences.”
Giving tales to queer characters can be an enormous step in the best course for the corporate, significantly as its model of consolation and heat stays so important due to present occasions. It’ll be fascinating to see if Hallmark can stroll the stroll this Christmas.